I want to help more people love what they do, why they do it and who they do it with
That makes work more fulfilling for people and helps organisations release more of the talent, energy and potential they need to perform and grow.
I’m Andy Goram, founder of Bizjuicer.
Before setting up Bizjuicer, I spent more than 25 years in senior commercial and leadership roles, growing businesses, developing brands, leading teams and trying to make change happen.
That experience taught me that commercial ambition and human contribution cannot be separated. When people understand where the organisation is going, feel connected to what they are doing, enjoy the people they work with and are well led, they are more likely to bring their ideas, judgement, confidence and best efforts to their work. Work feels better and the organisation performs better.
I also saw what happened when those conditions were missing. Priorities became confused, managers struggled, teams pulled in different directions and good people found it harder to give their best. I didn’t always get it right myself.
I set up Bizjuicer to use what I had learned to help other organisations create more fulfilling working lives and achieve better, more sustainable results.
Today, I help organisations strengthen their culture, develop managers and leaders, improve how teams work together and have the conversations that move important work forward.
Behavioural science with human soul
I like a useful model and I want the work to have some proper thinking behind it. But people are complicated and they don’t fit neatly into boxes. A colour, profile or framework can give us a useful place to start. It should never become the answer to everything.
My approach is practical, honest and grounded in what working life is really like. I bring energy, humour and a willingness to challenge people when it will help. The work can be serious without the experience feeling heavy. Useful thinking matters, but what people do with it matters more.
I bring experience from inside organisations
and perspective from outside them
Since setting up Bizjuicer, I’ve been able to look at many of the challenges I experienced as a leader from a different angle. Hindsight has helped, but so has working with different organisations, studying more about behaviour and listening to people whose experiences and expertise differ from my own.
I’m a Lumina Spark Practitioner, a Pro Member of the People & Culture Institute and a volunteer with Engage for Success. I’ve also worked as a non-executive director, bringing an independent perspective to the decisions and challenges facing a business.
Hosting the Sticky From The Inside podcast has broadened that perspective further. Conversations with leaders, psychologists, researchers, authors and people practitioners from all over the globe continue to introduce me to ideas I might never have encountered if I had relied on my own experience alone.
When you’re stuck in the middle of something, it can be difficult to see what’s really getting in the way.
Together, those experiences help me understand the realities people face at work, while also giving me enough distance to stand back, notice what might be missed and offer a different perspective.
Getting to more good stuff
The name Bizjuicer tends to raise an eyebrow or two.
I chose it because I believe most organisations already have more talent, ideas and potential inside them than they are currently able to release. For me, Bizjuicer was about getting at all that good stuff that’s often just sitting there, untapped.
My job is to help you create the conditions in which people can really feel part of something. Where they can think more clearly, contribute more confidently, grow and work better together.
That is what getting to more good stuff means to me. More fulfilling working lives for people and stronger performance for the organisations they are part of.
Want to get to more of the good stuff in your organisation?